MAE · Automation & CRM Specialist

Every Lead Caught. Every Job Followed Up. Automatically.

I build the automation and CRM systems that catch every lead and follow up automatically, so nothing goes cold while you're busy running the job.

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About

The Person Behind the Systems

I'm MAE. A backend developer with 7 years of experience, and for the past 2 years I've been building funnel and automation systems as a side hustle. It grew out of solving the same problem for different types of clients: leads coming in, and no reliable system catching or following up on them.

Today I build lead-capture and follow-up systems that keep businesses from losing leads to silence. Right now that's mostly roofing contractors, where a missed follow-up means a lost job.

07+

Dev Experience

02+

Building Funnels

12+

Tools

Automation

Focus Area

"A missed follow-up isn't a sales problem. It's a systems problem."

Systems I'm Building

Concept Work & Active Development

These are workflow concepts and builds I'm actively developing. They're grounded in real funnel and automation work, and they show how the same systems apply to roofing lead follow-up.

Shown below are funnel design samples from other niches, labeled as concept work or systems in development. That's the honest framing, since there's no roofing case study yet.

System in Development

OB Law / Lawfirm

Automation, CRM and Funnel build for a lawfirm.

Concept Work

Fitmom Reset / Health

Funnel Design/Build

Concept Work

Valorian / Financial Coaching

Funnel Design/Build

What I Do

A short, work-first version of what I build

Automation & Follow-Up Systems

I build the systems that catch every lead and follow up automatically by form and email, so nothing goes cold.

CRM Setup

One place to see every lead, where they're at, and what's booked. No sticky notes, no missed follow-ups.

Funnel & Web Design

Landing pages, booking pages, and web systems built to convert visitors into booked jobs.

Who I Work With

Roofing contractors who are getting leads from a few different places, like website forms, referrals, and inquiries, but don't have a consistent system to follow up with all of them.

n8n workflow: booked-call reminder and follow-up automation

n8n · Leads Automation

Booked-Call Reminder & Follow-Up

Triggered off a Google Calendar booking, this workflow sends a confirmation email, then automatic reminders at 24hrs and 1hr before the call, no lead falls through the cracks between booking and showing up.

n8n workflow: AI chat assistant with calendar booking and CRM logging

n8n · AI Assistant

AI Chat Agent That Books Calls

A Gemini-powered agent that answers client questions from a knowledge base, checks real availability on the calendar, books the call, and logs the full conversation to the CRM and a Sheets log automatically.

n8n workflow: AI questionnaire generator called by the CRM

n8n · Questionnaire Generator

AI-Generated Client Questionnaires

Called directly by the CRM, this workflow checks an API key, builds a prompt, and has Gemini generate a tailored set of qualifying questions, validating the output before it ever reaches the client.

The Ecosystem I Work Within